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History of the manufacturer  

Essanay Manufacturing Co. Pty Ltd.; Melbourne

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Name: Essanay Manufacturing Co. Pty Ltd.; Melbourne    (AUS)  
Abbreviation: essanay
Products: Model types
Summary:

Essanay Manufacturing Co. Pty. Ltd.
Wells Place, South Melbourne, VIC (1928 -1932)
54 Buckhurst Street, South Melbourne, VIC (1932 – 1938)

Essanay manufactured components, radio kits and radios from 1928 until 1938 when the company was taken over by Radio Corporation.

Founded: 1928
Closed: 1938
Production: 1928 - 1938
History:

Essanay was founded in 1928 by Walter Moss Sweeney (1887-1964) and Ernest Aubrey Austin (1880- 1965).

Austin was an apprentice die engraver, trained at Cumpston & Mason Engraving Works in Perth from c.1906 to 1912 and in 1913 opened Austin’s Engraving Works. In July 1915 he enlisted in the AIF and served in France a gunner in the Field Artillery Brigade. He returned to Perth in May 1919 and then moved to Melbourne a month later.[1] He was works manager for Radio Corporation from 1925 until 1928 when he formed Essanay in partnership with Sweeney.[2]

Sweeney qualified as a Wireless Engineer with Marconi Co. from 1907-1912. Immigrated to Melbourne and was employed by the Postmaster General’s department from 1912-1916. He joined the Royal Australian Navy 1916-1917 followed by a short term in the AIF and was discharged in December 1918.  He was the Australian representative for Radio Communication Company from 1925-5 and formed Essanay in partnership with Austin in 1928.[3][4]

Combining the engraving skills of Austin and wireless skills of Sweeney, Essanay began by making wireless components, initially tuning capacitors, followed by.

  • Power Transformers
  • Chassis
  • Vernier Dials
  • Valve Sockets
  • Trimmer Capacitors
  • RF Coils and coil kits
  • Voltage Dividers
  • Power Chokes
  • RF Chokes

Essanay Manufacturing Co. Pty. Ltd., was registered on July 3, 1930.[5]

The partnership was very entrepreneurial, and they set up the following companies to assist with radio manufacturing and marketing.

A.S.A.  Equipment Co. Pty. Ltd. March 1931.[6]
A.Z. Radio Pty. Ltd.  Wholesale Distributors.[7]
Arka Signs Pty. Ltd. [8]

In 1934 they obtained a license agreement to use the Hazeltine Neutrodyne principle which was controlled in Australia by the Abrahams & Warner company, Neutrodyne Pty. Ltd.

They marketed radios through their wholesale distributor company A.Z Radio Pty. Ltd.

Some models of their radios incorporated a special dial, the Dualite Selectograph which has an automatic colour change that provides a special tuning indication. It reflects a rich amber colour for local broadcast stations and a vivid green for the international range.

 

The directors of Radio Corporation, Abrahams & Warner acquired the company in 1938.

The remaining assets of the Buckhurst Street factory were sold at auction in November 1938.[9]

[1] Perth Numismatic Journal Vol. 52 No. 1 March 2020.
[2] Radio Trade Annual 1933, Page 105.
[3] National Archives of Australia Discovering ANZAC’s, Service No. 80722
[4] Radio Trade Annual 1933, Page 115.
[5] Daily Commercial News and Shipping List (NSW) Jul 9, 1930,  Page 5.
[6] The Herald (Vic.) Mar 18, 1931, Page 18.
[7] The Herald (Vic.) Jul 14, 1933, Page 17.
[8] The Herald (Vic.) Mar 18, 1932,  Page 16.
[9] The Argus(Vic)  Nov 19, 1938, Page 18.

 

This manufacturer was suggested by Stuart Irwin.


Some models:
Country Year Name 1st Tube Notes
AUS  34 Model P 6F7   
AUS  34 Air-Raider AW Superhet Kit 6A7  This model was sold as a kit for home assembly. It covered 19-31 meters, 31-80 metres and... 
AUS  33 Model M 57   
AUS  34 Short Wave Converter #1 57  Output connects to aerial input of BC receiver. 
AUS  37 Bantam 80 EK2  Advertised in "The Age" newspaper 9 January 1937 for Aus£ 10/10/- 
AUS  34 Short Wave Converter #2 57  Covers the shortwave band from 9-19 metres. 
AUS  33 5-Valve Super 5MS 57  Advertised in the Essanay Super Het. Manual, 1933. 
AUS  35 4/5 Valve Super AK1   
AUS  32 Interstate 4   The valve line up is described as "latest type five element six prong A.C. valves in conju... 
AUS  38 Mototuned 5 Valve 8RD   5 valve, dual band receiver incorporating motorised push button tuning. Advertised in A... 
AUS  36 Cub 5JS [Mantel]   Advertised in September 1936 for  £11/19/6. The Cub models were marketed... 
AUS  36 Cub 5JX [Console]   Advertised in September 1936 for  £12/19/6. The Cub models were marketed... 

[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[2] EA Austin, early history. Radio Trade Annual 1933, Page 105.tbn_aus_essanay_2_radio_trade_annual_1933_page_105.jpg
[4] WM Sweeney early history. Radio Trade Annual 1933, Page 115.tbn_aus_essanay_4_radio_trade_annual_1933_page_115.jpg
[5] Essanay Manufacturing Co. Pty. Ltd., registered. Daily Commercial News and Shipping List (NSW) Jul 9, 1930, Page 5. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_5_daily_commercial_news_and_shipping_list_nsw_jul_9_1930_page_5.jpg
[6] A.S.A. Equipment Co. Pty. Ltd.registered in March 1931. The Herald (Vic.) Mar 18, 1931, Page 18. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_6_the_herald_vic._mar_18_1931_page_18.jpg
[7] A.Z. Radio Pty. Ltd. registered July 1933. The Herald (Vic.) Jul 14, 1933, Page 17. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_7_the_herald_vic._jul_14_1933_page_17.jpg
[8]Arka Signs Pty. Ltd. registered March 1932. The Herald (Vic.) Mar 18, 1932, Page 16. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_8_the_herald_vic._mar_18_1932_page_16.jpg
[9] Assets of the Buckhurst Street factory were sold at auction in November 1938 The Argus(Vic) Nov 19, 1938, Page 18. Image sourced & downloaded from Trove – National Library of Australia.tbn_aus_essanay_9_the_argus_vic_nov_19_1938_page_18.jpg
Information on the Essanay variable capacitor from the 1934 Essanay Super Het. catalogue.tbn_aus_essanay_variable_cap_ad_1934.png
Essanay Components advertisement. Essanay Super Het. Manual, 1934tbn_aus_essanay_ad_1933.png
Nine models for 1936 including two "Cub" models. The Herald (Vic.) Sep 16, 1936, Page 4. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_herald_vic._sep_16_1936_page_4.jpg
1935 advert for the New International Range of Dual Band Receivers. The Herald (Vic.) Nov 20, 1935 Page 13. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_herald_vic._nov_20_1935_page_13.jpg
Advertising Essanay components in 1929. Wireless Weekly Jun 28, 1929, Page 54. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_wireless_weekly_jun_28_1929_page_54.jpg
Advertising Essanay Kit Sets in 1934 Wireless Weekly Dec 14, 1934, page 103. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_wireless_weekly_dec_14_1934_page_103.jpg
Opening the Buckhurst Street factory in 1932. The Record(Vic.) Apr 2, 1932, page 3. Image sourced & downloaded from Trove – National Library of Australiatbn_aus_essanay_the_record_vic._apr_2_1932_page_3.jpg
1936 Essanay radios and list of distributors. The Herald (Vic.) Mar 11, 1936, Page 15. Image sourced & downloaded from Trove – National Library of Australia.tbn_aus_essanay_the_herald_vic._mar_11_1936_page_15.jpg
A.Z Radio distributed Essanay receivers. Essanay Superhet Manual 1934, Page 15tbn_aus_essanay_essany_superhet_manual_1934_page_15.jpg

  

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