Wm.L. Buckland Pty. Ltd.
139-141 Franklin Street, Melbourne, Victoria.
57 Liverpool Street, Hobart, Tasmania.
118 York Street, Launceston, Tasmania.

Wm.L. Buckland Pty. Ltd. was a motor car accessories importer and wholesaler. They also wholesaled radios under the Celebrity brand from 1932 and later Emmco, Essanay, Astor and Airmaster.

Wm. L. Buckland Pty. Ltd. was registered in January 1925 as importers and manufacturers of motor accessories by brothers John Buckland and William Lionel Buckland (1899-1964).[1]

They advertised Celebrity radio brand radios in 1932.[2] It is not known if the Celebrity branded radios were rebranded or made by the company. They are listed as Celebrity Mastermade radios in the 1936 and 1937 editions of The Australian Radio Trade Annual.

The company opened branches in Tasmania in 1936.[3]

In 1937 the company advertised as wholesalers for Emmco in Tasmania, Targan (Air-master) and Astor in Victoria.[4]

The company concentrated on the car business from the early 40’s and Buckland built up a chain of wholesale motor-accessory and spare-parts companies. By the early 1950s Buckland owned twenty-five companies which included service stations, insurance and finance organizations, and large pastoral properties in most States. By the mid 1950 he had sold most of his companies and retired.[5]

[1] The Herald (Vic.) Jan 29,  1925, Page 24.
[2] The Herald (Vic.) Nov 26, 1932, Page 5.
[3] Radio trade Annual, 1936, page 319.
[4] Radio trade Annual, 1937, page 280.
[5] Carole Harris, 'Buckland, William Lionel (1899–1964)', Australian Dictionary of Biography, National Centre of Biography, ANU.