Durabrand (Wal-Mart); Bentonville, Arkansas

The products are marked for only Wal-Mart stores and available in very few other stores than Wal-Mart. Like most generic brands, Durabrand is a chain of different manufacturers.

Wal-Mart Germany was the first country to introduce the private label with a lineup in Consumer Electronics.

Product manufacturers:

• Most portable CD players and other audio equipment are currently sourced from distributor/supplier Lenoxx Sound.
• Larger stereo systems are often sourced from Alco.
• Televisions were sourced from Orion, currently sourced from Funai Electric.
• Blank media currently sourced from Maxell and Plasmon Data Systems.
• Car audio currently sourced from Resonance.
• Some DVD players are sourced from Initial Technology, but some models are also sourced from Lenoxx Sound and Venturer.
   

Durabrand was first started in early 1999 as a brand only made for Wal-Mart stores as a generic brand for electronics, but has grown to be available near-internationally (due to Wal-Mart's global reach). (Wikipedia)