Gerard & Goodman Ltd.
1907 - Rundle Street, Adelaide
1921 - Synagogue Place, Adelaide

Brand: Clarion - radios
Brand: Clipsal - for electrical conduit and power components only

Gerard & Goodman Ltd. manufactured “Clarion” brand radios in 1931 and 1932.  From 1933 on they sold radios made by Astor and Essanay and later other Australian manufacturers. They traded as an Electrical Retailer and manufacture till the mid 1950’s.

Alfred Edward Gerard (1877-1950), started his electrical merchandising business, Gerard & Goodman, in Rundle Street in 1907. The company quickly established itself as the major engineering manufacturer and retailer in the city. Soon Gerard & Goodman was the largest company of its kind in South Australia, manufacturing, importing, retailing and repairing a wide range of electrical accessories and operating a photography, radio and ‘talkie-movie’ department. One of its most well-known products, clip-on metal conduit fittings, provided electrical contractors with an innovative solution to the issue of size variation in metal conduits. The name was abbreviated to "Clipsal", a now infamous South Australian brand name.

The “Clipsal” name was created from the product’s unique ability to “clips all sizes”. This was abbreviated to Clipsal – and the iconic South Australian brand was born. The company went on to deliver several other manufacturing breakthroughs, including the first all-Australian switch in 1930 and pioneered the use of thermoplastics in the 1950s. During the Second World War, Clipsal switched to full capacity for the Australian Defence Department, manufacturing aircraft switches, bomb release buttons and Morse code keys.