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History of the manufacturer  

Silvertone (Brand), Various Manufacturers

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Name: Silvertone (Brand), Various Manufacturers    (NZ)  
Abbreviation: silvertone
Products: Model types
Summary:

Silvertone Brand Radios were manufactured and distributed by the following Companies from 1930 until around 1950. 

NB: Silvertone brand should not be confused with the Silvatone brand. 

 

 

Founded: 1930
Closed: 1950
Production: 1930 - 1950
History:
DateManufacturerDistributor
1930-1937Sexton Radio Ltd.S.E.Moe & Co.
1937-1947S.D. Mandeno Ltd.S.E.Moe & Co.
1947-1950Sheffield Radio Ltd.Radio Specialties Ltd.

Silvertone gramophones manufactured by Sears Roebuck Co., Chicago USA were imported to New Zealand from 1924.[1]

The first Silvertone radios were advertised by retailer S.E. Moe & Co. in May 1930. [2]

Moe’s was an Auckland distributor and retailer had sets made by W. J. Sexton Ltd., and later by S. D. Mandeno Ltd. [4][5]

From 1947 according to the late John Stokes in Golden Age of Radio in the Home,  Sheffield Radio Ltd. manufactured Silvertone and Radio Specialities Ltd. took over Moe’s business but this only lasted for a few years.[5]

[1] New Zealand Herald 6 Nov 1924, Page 15.
[2] New Zealand Herald 30 May 1930, Page 1.
[3] Auckland Star 1 Oct 1926, Page 13.
[4] New Zealand Herald 10 Oct 1931, Page 11.
[5] Golden Age of Radio in the Home

This manufacturer was suggested by Gary Cowans.


[rmxhdet-en]

Further details for this manufacturer by the members (rmfiorg):

[1] New Zealand Herald 6 Nov 1924, Page 15. Image sourced from the National Library of New Zealand, Papers Past.tbn_nz_silvertone_1_new_zealand_herald_6_nov_1924_page_15.jpg
New Zealand Herald 30 May 1930, Page 1. Image sourced from the National Library of New Zealand, Papers Past.tbn_nz_silvertone_2_new_zealand_herald_30_may_1930_page_1.jpg
[3]Auckland Star 1 Oct 1926, Page 13. Image sourced from the National Library of New Zealand, Papers Past.tbn_nz_silvertone_3_auckland_star_1_oct_1926_page_13.jpg
[4] New Zealand Herald 10 Oct 1931, Page 11. Image sourced from the National Library of New Zealand, Papers Past.tbn_nz_silvertone_4_new_zealand_herald_10_oct_1931_page_11.jpg

  

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