A.J. Stevens & Co. (1914) Ltd.
Lower Walsall Street, Wolverhampton.

Brand: AJS

AJS, the motorcycle giant, dabbled in radio (1922-1928). AJS Wireless offered premium radios but struggled to compete with mass-produced, mains-powered models. Despite innovations like the choke coil coupler, and rebuilding after a factory fire, AJS exited the radio market in 1928.

Note: RadioRadio by J Hill has a different spelling (obviously in error): AJS, A.J. Stephens, Wolverhampton.

AJS and the Wireless Revolution: A Brief but Innovative Spark (1922-1928)

AJS, the renowned British motorcycle manufacturer, took a fascinating detour into the world of wireless communication during the early 1920s. AJS designer, Harry Stevens, a passionate "ham" radio operator, saw the burgeoning potential of radio and championed its inclusion within the company. In 1922, following the launch of Britain's first radio stations and the formation of the BBC, he successfully convinced the AJS board to enter the radio market.

AJS Wireless and Scientific Instruments, a new department established in 1923, embodied this venture. Bucking the trend, they focused on crafting luxurious, high-fidelity radio receivers for the discerning listener. Their initial models were priced considerably higher than even their motorcycles, a testament to the premium quality and craftsmanship involved. However, recognizing the need to cater to a broader audience, the company diversified its offerings by 1925. The range expanded to include more affordable models, priced under £14, housed in simpler wooden cases, alongside the opulent options with finely veneered console cabinets.

In 1926 AJS introduced their first superheterodyne, the Symphony Seven.

While initial sales were encouraging, AJS faced challenges staying ahead of the rapidly advancing radio technology. Their reliance on battery power held them back as competitors began to leverage the convenience and reliability of mains-powered sets. Additionally, their focus on high-quality, potentially hand-crafted components may have hindered them in adopting the cost-effective mass-production methods employed by rivals.

AJS's commitment to innovation is nonetheless evident in their use of the choke coil coupler, a unique component developed by the company. This innovative technology offered an alternative to traditional transformers, potentially improving signal filtering and reception clarity.

However, their momentum was disrupted by a significant setback. On July 10, 1925, a fire ravaged a large portion of the radio department's production facilities. Despite this adversity, AJS displayed remarkable resilience. They rebuilt the factory in a record-breaking six weeks, demonstrating their dedication to the market.

Unfortunately, even this impressive feat couldn't overcome the fast-paced changes in the radio industry. By 1928, AJS acknowledged the need to exit the market. They sold their dedicated radio factory and remaining components to the Symphony Gramophone and Radio Company, marking the end of their short-lived but significant foray into wireless technology.

Though their venture into radio may have been brief, AJS's innovative approach, particularly with the choke coil coupler, and their initial success in the luxury market, leave a lasting mark on the history of early radio development in Britain.