Nome: | Panasonic, Matsushita, National ナショナル (also tubes); Osaka (J) |
Abbreviazione: | panasonic |
Prodotti: | Modelli Costruttore di valvole |
Riassunto: |
Panasonic Corporation was founded in 1918 in Osaka, Japan as Matsushita Electric Housewares Manufacturing Works. Numerous other Matsushita companies were founded, spun off, re-acquired and merged in the course of the years. In 2013, most of them are consolidated under Panasonic. Panasonic is considered the biggest company in Japan for electric household supply. |
Fondata: | 1918 |
Produzione: | 1931 - |
Storia: |
Matsushita National (Katakana: ナショナル, nashyonaru)
The National brand was registered in 1925, initially for their very successful bicycle lamp with battery. In 1936, the National logo with Japanese lettering was introduced, and in 1959 the known National-Logo was adapted as a trade mark, still with Japanese lettering. Panasonic When entering the US market, Matsushita could not use the National brand, since it was already in use there. The first imported devices were therefore sold under the name Matsushita. 1955 saw the first appearance of Pana Sonic as a name for speakers (domestic model EAS-20PW09). Successively the brand Panasonic was established. National Panasonic Until ca. 1985, equipment was sold in Europe under the brand National. A few years before, Matsushita had begun to combine National and Panasonic, using the National-Logo together with the lettering National Panasonic. Technics In 1965, Technics was first used for domestic high-end speakers (8P-W1). In the beginning of the 1970s, Technics was already a well-established brand catering to the Hi-Fi market, and it was hugely successful. It was continued to be used as a brand for DJ products only from 2000 on and was phased out entirely in 2010. In the course of the time, Panasonic was affiliated with or owner of different brands and companies:
In 2003 it was decided that the global brand would be unified as Panasonic. This was accompanied by changing regional product brands in SE Asia, China and the Middle East as well. In Japan, National was continued be used until it phasing out in 2010.
The name of the company was changed to Panasonic Corporation in 2008. The following year, Sanyo (founded by Toshio Iue in 1949) was made a consolidated subsidiary. It was fully owned in 2011, and the brand finally phased out in 2012. |
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