Hersteller - Information und Geschichte
Etronic (Brand), Hale Electric Co. Ltd. (HECL); London
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| Name: | Etronic (Brand), Hale Electric Co. Ltd. (HECL); London (GB) |
| Abkürzung: | etronic |
| Produkte: | Modell-Typen |
| Zusammenfassung: |
Hale Electric Co. Ltd. Hale Electric Co. Ltd. manufactured radios, radiograms & televisions from the mid-1940s under the Etronic brand. They also marketed one-off radio models under the name Midgetronic, & radiograms named Winsdor & Cheltenham. [1] Some radios are known with a H.E.C.L. label. The company was liquidated in 1952 due to financial problems caused by settling a trademark infringement and the doubling of purchase tax by the newly elected Conservative government in the budget of 1951 and subsequently closed in 1952. [2] |
| Gegründet: | 1946 |
| Geschlossen: | 1952 |
| Produktion: | 1946 - 1952 |
| Geschichte: |
Hale Electric Co. Ltd. started producing radio in the mid-1940s. It was the use of ‘…tronic’ that was in part responsible for the company’s demise in early 1952. Although unremarkable, Hale’s products were robust and reliable – a good example of function over form – and of comparable quality with the market leaders of the time. Their components were of good quality, but lacking the clout of the big manufacturers they were constantly forced to invest heavily tying up working capital to buy stock to ensure supply stability. It was perhaps because of this that by the late 40s the company had decided its future was in the domestic television market and it was investing heavily to secure a foothold and a decent market share. Hale didn’t really do anything wrong, and the company’s demise could be attributed to a series of unfortunate events, starting in 1950 when they were compelled to make an out-of-court settlement over trademark infringement for using "tronix". This knocked the company back a bit and then in the budget of 1951, the killer blow came when, overnight, the government doubled purchase tax from 33% to 66.7%. Sadly, had the company been able to hold on for a few more months it might have survived. The doubling of purchase tax by the newly elected Conservative government in the budget of 1951 caused enormous damage to the UK radio industry, in fact to much of the UK manufacturing industry. While ‘utility' goods were exempt from purchase tax, it stood at 100 percent on luxury goods. Critics claimed that this distorted the economy away from the production of quality goods and badly affected exports and so by 1952, just one year after doubling the purchase tax, the Board of Trade abolished the purchase tax in favour of a flat-rate sales tax on all goods and services.
Note: In 1951 the newly elected Conservative government inherited exceptionally high levels of taxation. The Cabinet faced considerable problems in attempting to reform the tax system and cut taxes, because it would entail reduced spending on social services. There was also opposition to tax cuts within individual departments, and it was the Budget Committee, which consisted of expert officials, who decided the structure of taxation outside of Cabinet. The Cold War also required a continuing commitment to military expenditure, and so consequently, it was difficult for successive Chancellors to reform the system in any radical way. The favoured method of adjustment was to shift the dependence on high direct taxation of income and profits to indirect taxation on expenditure and consumption. This, it was argued, would encourage both enterprise and saving. At the time, indirect taxes came from a narrowly based purchase tax, plus duties on alcoholic drinks, petrol and tobacco. Purchase tax, which had been initiated during the wartime economy, was a means of directing consumption, as well as of raising revenue. 'Utility' goods were exempt from purchase tax, while it stood at 100 per cent on luxury goods. Critics claimed that this distorted the economy away from the production of quality goods and badly affected exports. By 1952 the Board of Trade was compelled to abolish the purchase tax in favour of a flat-rate sales tax on all goods and services.
[1] Practical Wireless Oct 1951, Page 440. |
Diese Firma wurde von Konrad Birkner † 12.08.2014 eingebracht.
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