E.S.M. Syme Pty. Ltd.
17-19 Glebe Street, Glebe, NSW (1937-1942)

Brand: Aristocrat

The company continued manufacturing and marketing the “Aristocrat” brand of radio after moving into the Glebe Street factory of Electrical Specialty Mfg. Co. Ltd. (ESM) in late 1937 until 1941.

Registered as E.S.M. Syme Pty. Ltd., but advertised as Syme E.S.M. Pty. Ltd.

E.S.M. Syme Pty. Ltd., was registered by W.A. Syme and R.A. Wright in August 1937.[1]

W.A. Syme was the Managing Director of W.A. Syme & Co. who sold the “Symfona” brand of radio.

No information can be found at the time of writing on a business takeover but they moved WA Syme & Co to the Glebe Street address of Electrical Specialty Mfg. Co. Ltd. (ESM)  who at the time was manufacturing the “Aristocrat” brand of radio.

Syme advertised the “Aristocrat” brand with the slogan “Recreates the Artist in your Home” which they built and marketed both table and console radios through distributors under the “Aristocrat”brand. They used the slogan “Recreates the Artist in your Home”. In early 1938 they advertised 24 Models, AC, AC-DC, Battery and Vibrator.[2]

The company manufactured radios till the end of 1941 when they started to manufacture for the war effort.[3]

In January 1946, Tecnico Electronics Ltd. commenced radio and electrical assembly at the Glebe Street factory. [4] It is not clear if this was a takeover, however Tecnico Electronics commenced manufacturing radios under the “Tecnico Aristocrat” brand.  See Tecnico Electronics Ltd. for more information on this radio brand.

[1] The Sun (NSW) Aug 16, 1937, Page 14.
[2] Radio Trade Annual 1938, Page 153.
[3] The Sydney Morning Herald (NSW) Jan 31, 1946, Page 6.
[4] The Propeller (NSW) Jan 31, 1946,  Page 6,