Bradford is a brand of the US chain stores W.T. Grant Co., Lynn, Massachusetts.

Wikipedia (June 2013): "W. T. Grant or Grants was a United States-based chain of mass-merchandise stores founded by William Thomas Grant that operated from 1906 until 1976. The stores were generally of the variety store format located in downtowns.

In 1906 the first "W. T. Grant Co. 25 Cent Store" opened in Lynn, Massachusetts. Modest profit, coupled with a fast turnover of inventory, caused the stores to grow to almost $100 million annual sales by 1936, the same year that William Thomas Grant started the W. T. Grant Foundation. By the time Grant died in 1972 at age 96, his chain of W. T. Grant Stores had grown to almost 1,200.

Like many national chain stores, Grant arranged for Columbia to create a low price exclusive record label, Diva, sold only at Grants. The label existed from 1925 through 1930.

Grant's stores were slower than the Kresge stores to adapt to the growth of the suburb and the change in shopping habits that this entailed. The attempt to correct this was belated; in the 1960s and early 1970s, the company built many larger stores (later known as Grant City), but unlike Kresge's Kmart they lacked uniform size and layout, so that a shopper in one did not immediately feel "at home" in another.

Grant's store-branded electronic and other goods were named "Bradford" after Bradford County, Pennsylvania, where William Thomas Grant was born.

W. T. Grant's bankruptcy in 1976 was the then-second biggest in US history. While there is some argument over exactly which combination of decisions caused this, all these decisions were made by an unchecked management layer and the bankruptcy is considered the "beginning of the end of" idea that US company directors had complete control over their company and no obligation to the company's shareholders to make 'the best' decisions to maintain company value and survival.

The most apparent cause of the bankruptcy was the company's decision to extend store credit to all customers, with no attempt made to assess the customer's ability to repay. Each of the company's stores had credit managers who authorized the opening of store credit accounts, which resulted in many customers having credit accounts with more than one of the company's stores. In addition, there existed no centralized control or record-keeping of store credit accounts which resulted in noncollectable accounts. The credit was recovered in 1976 by Irwin Jacobs who with the backing of Carl Pohlad purchased their consumer accounts receivable account of $276.3 million for $44 million and 5% of first-year sales (The Wall Street Journal July 30, 1980).

This initiative to extend credit to all customers was made in 1969, during a prosperous period in US history, when Grant was expanding into new areas of the US and hopeful of pulling customers from rival Kresge and other department-store companies. The low number of defaulters on small loans at this time meant that the credit arrangements looked like a good idea, but the complete absence of any credit check, and the low minimum repayment terms offered by Grant were extreme, even for the times. When the economic expansion slowed in 1970/1971 the balance shifted and the credit arrangement became more of a liability than an asset. No decision was made to change or halt this before 1974 when the company's collapse was a certainty.